Google has unveiled its own branded tablet computer called the Nexus 7.
The tablet will have a screen that measures seven inches diagonally, smaller than the nearly 10 inches on Apple's popular iPad.
The starting $199 (£127) price tag means it is more likely to challenge Amazon's Kindle Fire.
The Nexus 7 will run the next version of Google's Android operating system, called Jelly Bean.
Although the tablet carries the Google brand, the machine will be made by Asus and will be available from mid-July.
The tablet is also designed specifically for Google Play, the company's online store for movies, music, games, books and apps.
Google also announced on Wednesday that Google Play will now offer movies for sale, rather than only rentals.
Last week, Microsoft Corp announced its own tablet, Surface.
Expected to go on sale later this year, Surface will run on a revamped version of Windows and compete directly with the iPad.
Google's Hugo Barra unveils the Nexus 7 tablet in San Francisco
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