The star and co-producer of the film, Kamal Hassan has set up the goal post with each of the films that he has released, but with Vishwaroopam that is going to release just a week from now on the occasion of Pongal, he is going to redefine the paradigm of cinema viewing.
Source says, “Vishwaroopam is targeting 5% of the 50 million digital cable subscribers in the country at present, and is expected to garner more than 175 crore from this new innovative business model that Kamal Hassan has put in place. For the Tamil viewing a viewer would be charged Rs. 1000 while for Hindi viewing he would have to shell out Rs. 500. With the advent of multiplexes in India an average movie viewing outing for a family costs minimum of Rs. 1000, and to add to it the pain of traveling to the cinema halls to view a movie.”
“If one is able to view the movie within the cozy ambience of his or her home on the day the movie is being released most of the fans would try to exercise this option, and this is the segment that Kamal Hassan is trying to target. Well, the multiplex owners, obviously would not be happy at all with this initiative as it is the first three days after a film releases that determines the success of the film, and Vishwaroopam releasing on the eve of Pongal could further compound the problems for them,” Source added further.
The film is slated to hit the theater on 11 January 2013, the same day when Vishal Bhardwaj’s big venture Matru Ki Bijlee Ka Mandola starring Imran Khan and Anushka Sharma is releasing in northern states.
Source: Glamsham.com
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